About

A New Beginning, A Timeless Passion

ÉLOIRE Rosé represents a personal journey rooted in a deep love for the South of France, its renowned rosé wines, and the meaningful relationships that define the heart of this extraordinary region. Born from a female-owned vision, ÉLOIRE marks a new chapter in the world of rosé, blending years of experience with a renewed belief in quality, authenticity, and connection.

With a longstanding bond to St. Tropez and a deep appreciation for the essence of Provence, the creator of ÉLOIRE has spent years immersed in the beauty and craftsmanship of this beloved region. Having previously launched a rosé brand, ÉLOIRE is a reinvention—a fresh start that embraces the friendships, stories, and experiences that have shaped her journey in the world of wine.

Crafted in the iconic Golden Triangle of the South of France, ÉLOIRE is a tribute to the beauty of transformation, where each bottle captures the essence of Provence. From its carefully cultivated vineyards to its refined craftsmanship, ÉLOIRE reflects the commitment to exceptional quality and the belief that every sip tells a story.

ÉLOIRE is more than just a wine; it’s about the connections made, the shared love for the timeless elegance of rosé, and the belief that relationships and quality are the foundation of something truly special.

ÉLOIRE invites you to savor not just the taste of fine Rosé but the essence of a journey forged by the ties that bind us together.. If a tie is done properly its unreakable.

Essence

At the heart of Maison ÉLOIRE, beyond being a distinguished rosé wine brand, lie core values centered around relationships, care, and nourishment for others and society.

ÉLOIRE is not merely a label on a bottle; it’s a brand that genuinely cares about people. Safety and welfare stand as pillars of its identity, emphasizing a commitment to the well-being of individuals and communities.

In line with these values, ÉLOIRE proudly extends its care beyond the vineyards. The brand is dedicated to supporting charity organizations that share its commitment to fostering positive relationships, providing care, and nourishing the well-being of society. For ÉLOIRE, the act of savoring a glass of rosé extends beyond the sensory pleasure; it embodies a shared commitment to creating a better, more caring world for everyone.

ÉLOIRE® is all about the moments of true luxury, which according to us are the shared moments. Whether sharing a moment with someone dear, or someone unknown, the essence of ÉLOIRE® is the mutual respect of one another and cherishing a precious time chosen to spend getting to

know others a little deeper.

With whomever the bottle of Rosé is enjoyed, our hope is that the brand values of consciousness and mutual respect will shine through and that a moment of passion and true joy can be shared.

Our brand nurish – Relationships, Whether they are spontantous or long-lasting, relationships are what we cherish and desire to revitalize. In the realm of brand evolution, we continuously strive for adaptability, seeking inspiration from the ever-changing landscape of consumer preferences. This proactive approach ensures that our brand remains not just relevant but also at the forefront of industry trends.

Éloire: A Name Woven with Elegance and Essence

In the heart of the French winemaking tradition, the name ÉLOIRE embodies a harmonious blend of history, artistry, and nature’s vitality. Inspired by the melodious grace of its French roots, Éloire reflects the very soul of fine rosé: timeless elegance, effortless beauty, and a celebration of life’s finest moments.

At its core, Éloire carries a story of selection and refinement. Derived from élu, meaning “chosen,” it represents the meticulous artistry behind every bottle. Each grape is carefully selected, each moment in the winemaking process revered, to create a rosé that is as luminous and memorable as the name suggests.

The name Éloire is also a tribute to Saint Éloi (Saint Eligius), the patron saint of craftsmanship and integrity. Renowned for his extraordinary skill as a goldsmith and his dedication to honest, meticulous artistry, Saint Éloi represents the very values that shape Éloire’s winemaking philosophy. Like the saint, Éloire embodies devotion to craft, respect for tradition, and the pursuit of perfection in every detail.